Customer Acquisition Cost (CAC) Dashboard for SaaS Companies using Dynamics 365 Business Central

    This article describes the Customer Acquisition Cost Analysis (CAC) Dashboard that is included with Solver's SaaS model for users of the Microsoft Dynamics 365 Business Central ERP and Binary Stream's Subscription Billing Suite (SBS). It is part of a library of more than 150 ready-to-use reports, budget models and dashboard templates that Solver provides to SaaS companies as part of its cloud Corporate Performance Management (CPM) platform.


    In the dynamic landscape of Software as a Service (SaaS) companies, staying ahead requires more than just innovative products; it demands informed decision-making fueled by robust analytics. For CFOs and executives navigating the intricate world of financial data, Solver's Corporate Performance Management (CPM) solution emerges as a game-changer. One standout feature is the Customer Acquisition Cost (CAC) Dashboard, a tool tailored to address the pain points of SaaS companies struggling with manual processes and a dearth of self-service CAC analysis.

    Challenges Without Self-Service CAC Analysis

    SaaS companies often grapple with various hurdles when lacking a self-service CAC analysis solution. Here are some common issues:
    • Data Delays and Errors: Relying on manual Excel spreadsheets introduces delays and increases the risk of errors in key customer, sales, and marketing cost-related data.
    • Inefficiency in Decision-Making: Without a streamlined process, decision-makers may encounter delays and make suboptimal choices, hindering the company's agility in responding to market shifts.
    • Lack of Visibility: The absence of a dedicated CAC Dashboard means managers lack real-time visibility into critical business performance metrics, hindering strategic planning.

    Benefits of Solver's CAC Dashboard

    The implementation of Solver's CPM solution, enriched with the Customer Acquisition Cost Analysis Dashboard, addresses these challenges head-on:
    • Automation and Streamlining: Solver replaces manual processes with a comprehensive, cloud-based solution, automating reporting, analysis, and budgeting for a seamless experience.
    • Real-time Insights: The CAC Dashboard provides not only key figures but also monthly, YTD, and trend charts, offering executives real-time insights into customer acquisition costs and performance metrics.
    • Root-Cause Analysis: With a dedicated root-cause page, the dashboard dissects CAC into its components, such as New Customer Counts and Sales & Marketing Costs, enabling a nuanced understanding of cost drivers.
    • Top Contributors Identification: The Top Ten page highlights major contributors to CAC, shedding light on top marketing expenses and empowering executives to make data-driven decisions.

    About the Customer Acquisition Cost (CAC) Dashboard

    This dashboard consists of 3 tabs: Tab 1 provides a dashboard where the user can analyze monthly and YTD variances as well as trends for CAC and its components (chosen from a drop-down list). Tab 2 shows root cause analysis for New Customers, Sales & Marketing Cost and CAC with charts comparing Current Month vs Last Year and Current Month vs Budget. Tab 3 shows the Top Influencers with a ranked list of Marketing Expenses for the month.

    For this and many other ready-to-use templates from Solver, visit our web-site Marketplace page and download the free SaaS eBook.

    Customer Acquisition Cost (CAC) Dashboard for SaaS Companies using Dynamics 365 Business Central

    Customer Acquisition Cost (CAC) Dashboard for Dynamics 365 Business Central - Pre-built SaaS Template from Solver


    In the competitive realm of SaaS, leveraging Solver's CPM solution, with its ready-to-use Customer Acquisition Cost Dashboard, is a strategic move. By eliminating manual inefficiencies and providing real-time, actionable insights, Solver empowers CFOs and executives to lead with confidence. The solution not only accelerates decision-making but also ensures that the business stays agile in an ever-evolving market. Consider Solver as your comprehensive financial reporting, analysis, and budgeting ally, and propel your SaaS company toward sustained success.

    Resources for Additional SaaS Reports, Dashboards and Budget Models

    For more information about all the SaaS templates from Solver check out these resources:

    About Solver

    Solver is a global leader in Corporate Performance Management (CPM) and comes with out-of-the-box integrations to Microsoft Dynamics 365 Business Central and the Subscription Billing Suite from Binary Stream. Solver includes more than 150 reports, dashboards and budget templates for SaaS companies that provide in-depth analysis of subscription revenues, financials, human capital/payroll and CRM pipeline.